POSTED 26 May
Marketing Specialist
at Scopic Software
Marketing & SalesFull TimeAnywhere
Scopic Software is seeking an experienced Marketing Specialist to join our dynamic team of 240 professionals in 40 countries. We are looking for proactive, creative self-starter that requires limited guidance but welcomes input. The selected candidate will be responsible for developing and executing marketing strategies for our and our clients' software services and products. Products can range from cloud-based platforms to mobile and desktop applications. Responsibilities
  • Written content creation (copywriting for landing pages/websites, blog posts, articles, social media posts, and ads),
  • Client software product marketing research and planning, liaising with clients,
  • Strategy, creation, and launch of Google Ads campaigns,
  • Social media strategies, posting and advertising,
  • Media and influencer outreach efforts,
  • Email marketing campaigns,
  • Working with marketing automation platforms,
  • Launching and leading marketing initiatives and campaigns,
  • Reporting on marketing activities.
  • Lead generation activities for the company and the clients
  • Recruitment marketing
The selected candidate will work on several products/projects at the same time, so the ability to multi-task is crucial. Projects vary in terms of domain, platform, life stage and other specifics, requiring flexibility and the ability to adapt quickly. Requirements
  • 2+ years of experience working in marketing and digital marketing, preferably with software services or products
  • Native or near-native English skills both written and verbal
  • Copywriting experience (preferably writing to sell, content creation, and some technical writing)
  • Knowledge of lead generation through marketing activities
  • Experience in creating drip campaigns and using related software (e.g. MailChimp or SendGrid)
  • Experience planning, creating, and optimizing targeted advertising campaigns using social media platforms (including Facebook, Twitter, and LinkedIn)
  • Understanding of SEO principles, activities and their application in practice
  • Knowledge of marketing automation processes would be a plus
  • Published writing samples
  • Excellent communication skills
  • Ability to work independently, take leadership initiative, and report on progress
  • Bachelor's degree or higher
  This is a full-time, home-based position. Salary: Negotiable depending on skills and experience.
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